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From my understanding, the bet that MoviePass is making is that they will be able to sell user/usage data to studios (or others) to make back the money that the
by mcescalante 9y ago
From my understanding, the bet that MoviePass is making is that they will be able to sell user/usage data to studios (or others) to make back the money that they're losing paying full price on the tickets; they've even admitted this in other interviews... just without specifying what data. Even if it's not location data, I would imagine that any/all data they can associate with a user they will.
- castlecrasher2 9y agoOff the top of my head I'd say they're looking to see what other things people do after movies, like go out to eat, shopping, or go home.
- Spooky23 9y agoI doubt it. That data isn’t worth more than the movie admission. The real goal is probably more like ticket scalpers... see how pricing motivates behavior and now demand can be shaped. The value generator would be either tiering the service offering or charging a premium for certain movies. If they can demonstrate that flat rate pricing generates demand for movie viewing, even for shitty movies, they could buy excess inventory and give away shit movies or slack times and charge a premium for good movies or peak times. It is almost certainly achievable. Back in my high school/college days I had access to unlimited free movies through various means. I saw every movie in the theaters from 1996-1999. We could get into hot movies the first week, so we watched whatever was available.