> I don't think that's a fair way to measure "worst year yet". Then what is? What were you referring to when you wrote "worst year yet"? > If your agency's sa

> I don't think that's a fair way to measure "worst year yet". Then what is? What were you referring to when you wrote "worst year yet"? > If your agency's sales drop by 20%, it doesn't console you to know that the industry overall is much bigger than it was in 2000. You didn't mention a particular agency. You mentioned digital ads in 2018. So that's what I responded to. Of course there are going to be winners and losers within any industry.