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I don't think that's a fair way to measure "worst year yet". If your agency's sales drop by 20%, it doesn't console you to know that the industry overall is muc

by nikanj 9y ago

I don't think that's a fair way to measure "worst year yet". If your agency's sales drop by 20%, it doesn't console you to know that the industry overall is much bigger than it was in 2000.

zombieprocesses 9y ago
> I don't think that's a fair way to measure "worst year yet". Then what is? What were you referring to when you wrote "worst year yet"? > If your agency's sales drop by 20%, it doesn't console you to know that the industry overall is much bigger than it was in 2000. You didn't mention a particular agency. You mentioned digital ads in 2018. So that's what I responded to. Of course there are going to be winners and losers within any industry.