I feel like there's still a lot of potential for this type of a business to pivot/grow as they try to improve the unit economics in multiple ways. It sounds li

I feel like there's still a lot of potential for this type of a business to pivot/grow as they try to improve the unit economics in multiple ways. It sounds like (based on the thread) a lot of people picked up Blue Apron as a starting point to cooking. So why not create an interesting skillset based/gamification of cooking product where you learn new skills all the time. I'm sure everyone can dice/cut/bake/fry/sautee etc in a few meals but there are probably other advanced techniques which you could subscribe to, to learn new/interesting techniques/recipes. Also, you could have a community based thing where different people compete for skillset or you order blue apron for a party and cook together etc (larger quantities -- less wastage, better economics).