I'd encourage you to re-think this. Blue Apron fails because it is higher cost in a VERY low margin business, combined with a mandate to scale. Simply put, th

I'd encourage you to re-think this. Blue Apron fails because it is higher cost in a VERY low margin business, combined with a mandate to scale. Simply put, their value was mostly saving you time, with a novelty twist. But you have to start getting close to upper middle class to make up for the premium paid. Shame on VCs who didn't understand this, or did but knew they could push the stock all the way to IPO. Anyway, plenty of subscription businesses that can be sustainable at a smaller scale.