Easiest wins: - "Start with why." (I use 3 layers of why, some more, some fewer.) - Get it out, then go back and reverse the order of the sentences in each pa

Easiest wins: - "Start with why." (I use 3 layers of why, some more, some fewer.) - Get it out, then go back and reverse the order of the sentences in each paragraph, so each one begins with the point you were getting to. - Kill your babies. Any turn of phrase you are working around to keep it in, or make it work is not as good as you think. - Read a lot of quality, edited writing. The Economist, Financial Times, Telegraph, and sometimes even the Guardian. Avoid cloying, sing-song, editorial prose that is full of jargon and cliches. Source: am a writer who codes.