It's only really smart if you consider the two approaches exclusive to each other. Personally, I don't see a reason why you can't pander to both managers and de

It's only really smart if you consider the two approaches exclusive to each other. Personally, I don't see a reason why you can't pander to both managers and developers. Yes, you've got some added expenses, but certainly less than most business-centric marketing campaigns or new yachts for Larry. Having said that, I don't think Oracle was totally neglecting that area. They had a few decent free tools available (SQLDeveloper, JDeveloper, trial DB versions) and while their articles didn't come close to the sheer amount IBM offered, there was enough information out there. They could've marketed that better, though. But in that regard, they're certainly not much worse than a lot of other enterprise companies. You can't measure everything by the way Microsoft and Apple are doing it.