I think TechCrunch is right - the live streaming is going to be used to demonstrate the new, shiny streaming distribution network that Apple has been building -

I think TechCrunch is right - the live streaming is going to be used to demonstrate the new, shiny streaming distribution network that Apple has been building - have a look at the announcement from Apple: "Apple® will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards. Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6 Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or an iPad™. The live broadcast will begin at 10:00 a.m. PDT on September 1, 2010 at www.apple.com." If we are to judge by those system requirements, this is not just h264 streaming on html5 (no chrome, and not even Safari on Windows)- it's going to be hooking into some proprietary Apple voodoo magic to make it work, exactly as a reasonable observer would expect if and when Apple starts streaming content to iDevices.