I feel like it would be very difficult for them to dial back. In my area the same thing occurred. Google Fiber was announced, and suddenly AT&T had fiber to hom

I feel like it would be very difficult for them to dial back. In my area the same thing occurred. Google Fiber was announced, and suddenly AT&T had fiber to home options available. Then spectrum magically increased their available speeds. If one of them dials down their service levels, users will just swap to the other. They would have to be concerted in their service downgrades if they didn't want to lose customers.