Like anything else there's going to be some amount of fraud going on if it's profitable. My experience buying mostly organic produce for a decade has shown to

Like anything else there's going to be some amount of fraud going on if it's profitable. My experience buying mostly organic produce for a decade has shown to have generally better results than conventional. Conventional produce doesn't taste as good at the very least, and it's very obvious there can be significant differences. Organic fruits rot much quicker, it's impossible to keep organic strawberries around for more than a day. Organic heads of romaine lettuce are often full of living insects like tiny green aphids and other small winged bugs. Previously finding an insect in my produce was such an exceptional occurrence and my perspective so skewed by consuming only conventional produce that I would dispose of it if there were any evidence of insects, finding it so abhorrent as to be bad. Now when there are insects, which is quite common with organic lettuce, I somewhat rejoice in the evidence of insects finding my food an appropraite place to live, wash it off, and eat. Having said that, most of my experience is in the SF bay area at quite high quality grocery stores where the produce department is large and almost entirely organic from local suppliers, the New Leaf in Half Moon Bay for example is organic by default, conventional clearly labeled and the exception. These places move so much organic produce there's no problem stocking large quantities and varieties without throwing it all away due to the short shelf life. Whenever I'm visiting the midwest and try continuing my normal diet of predominately organic produce, my options tend to be limited to Whole Foods and they don't have much organic produce because the local population isn't buying it. What organic stuff they do have is of notably worse quality than what I've grown accustomed to, not from local sources, and often packaged in branded bags or plastic containers with a suspiciously chemical taste I've come to associate with conventional produce. There seems to be some access privileges in play with quality organic produce. If you're in an affluent area with health-conscious people and abundant local sources, the grocers have incredible organic produce and there's an obvious advantage. YMMV