I've started calling it "organic branded" instead of "organic" because it is too vague to have a real meaning, if it doesn't mean the opposite of "inorganic."

I've started calling it "organic branded" instead of "organic" because it is too vague to have a real meaning, if it doesn't mean the opposite of "inorganic." In common usage the word seems to mean "pesticide free" or "I believe this is healthy." All food is organic, by definition. Not all food was raised without commercial pesticides, or whatever the brand means. Hence, "organic branded" which is precise.