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Don't have too much context on high (er) quality content in the rest of Google's portfolio, but we definitely were drawn to Zagat and saw it as a great counterp
by buckhx 9y ago
Don't have too much context on high (er) quality content in the rest of Google's portfolio, but we definitely were drawn to Zagat and saw it as a great counterpart to The Infatuation for exactly this reason. Quality over quantity will remain our principle strategy to tackling this space, but we will be exploring new avenues to scale this out more broadly with Zagat moving forward.
- lsen001 9y agoTruth be told, I haven't heard of The Infatuation until today. However, I have heard of Zagat and imbue a level of trust with that brand name. I may not represent your main target audience, but I've done many searches for restaurant recommendations, mostly on Yelp (with the appropriate grain of salt). Now, I'm curious - has the idea of fully assuming the Zagat name been kicked around? It's been a while since the Google acquisition, however, it's been around so long that there's still good name recognition.
- buckhx 9y agoReally looking to make the brands symbiotic. A model we're drawing from is Rotten Tomatoes where The Infatuation is the critic score and Zagat is the community score.