You can always break the rules, but beware of breaking all the rules. If you are going against the popular advice (or normal business practices), you better hav

You can always break the rules, but beware of breaking all the rules. If you are going against the popular advice (or normal business practices), you better have a reason for doing that. If you understand the popular advice and if they are on back of your mind while you are breaking the rules you should be good.