The original public phrasing was something like "We believe it's possible for a corporation to make money without being evil." The original motto was meant as

The original public phrasing was something like "We believe it's possible for a corporation to make money without being evil." The original motto was meant as a snarky summary of a typical long list of positive corporate values. "Look, you can remember all these things, or just remember to pick the not-evil choice." More: http://blogoscoped.com/archive/2007-07-16-n55.html http://blogoscoped.com/archive/2007-07-16-n55.html