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I would argue that use of it's and its is going the same way as who and whom. Its mostly obvious which one is intended and its not like you could tell the diffe

• CrystalLangUser 9y ago
  Those are two completely different situations, and it's intellectually lazy to consider them the same just because they're both words that people occasionally mix up. First, who & whom are more rare in speech than its & it's which are fairly common. Second, there is zero confusion about which one to use with its & it's. One is a contraction for "it is", and the other shows the possessive. These are very simple rules. Who & whom, in my personal experience, don't get as much coverage in the English classroom. I'd be hard-pressed to find people who could tell me exactly when to use those versus its & its, as those come up less in day to day conversation. Since its & it's have very clear rules and are used frequently, addressing the correct usage is important, same with your & you're and their, there, & they're.
  • unclenoriega 9y ago
    "The thing that hath been, it is that which shall be; and that which is done is that which shall be done: and there is no new thing under the sun." http://languagelog.ldc.upenn.edu/nll/?p=3703 http://languagelog.ldc.upenn.edu/nll/?p=3703 I, too, will likely lament the loss, should it come to pass, but we've managed before, and we would again.
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