tl;dr it talks exclusively about the benefits of ambient awareness and nothing of the cost. No discussion whatsoever of the distraction tax of listening in on a

tl;dr it talks exclusively about the benefits of ambient awareness and nothing of the cost. No discussion whatsoever of the distraction tax of listening in on all those cross-department threads. Turns out one of the authors is a paid consultant who has a vested interest in pumping corporate social tools.[1] [1] “Paul Leonardo is the Duca Family Professor of Technology Management at UC Santa Barbara and consults with companies about how to use social media and other technologies more effectively.”