>Isn't it? I don't use Uber because it's cheaper I use it because I can have them come straight to my front door hailed from an app leveraging gps with continuo

>Isn't it? I don't use Uber because it's cheaper I use it because I can have them come straight to my front door hailed from an app leveraging gps with continuous updates to their progress then have my destination programed into the driver's gps ultimately paying automatically with no hassle of cash or fighting over credit cards. This is why I use uber the twice a month I need to get home from a bar or am otherwise unable to drive. And yeah, for twice-a-month rides, I'd be happy to pay full taxi rates; more, really. The thing is, because uber is so cheap, I've gotten rid of my car and I just use uber all the time. If uber raised their prices, I'd buy a car. Sure, I'd still use them twice a month, sure, but I use them twice a day right now. The upshot here is that about 1/30th of my uber rides are because the uber system provides a better experience than existing taxis in my area. 29/30ths of my uber rides are because they are so cheap and convenient that I pay only a small premium over owning a car to have someone else drive me all the time. If uber raises their prices? I'll just go buy myself a Honda. Uber will keep 1/30th or so of my existing business; 29/30ths of the business they get from me will evaporate after they cross that line where I go buy that Honda.