The moment I saw an iPhone X in a commercial for something else, the notch really clicked for me. The notch does so much more than just extend the screen a litt

The moment I saw an iPhone X in a commercial for something else, the notch really clicked for me. The notch does so much more than just extend the screen a little bit more. It makes the phone instantly identifiable, which is a marketing technique that Apple has always been fantastic at. I was watching an ad for some unrelated thing/service and my mind went "Oh look. An iPhone X." It's interesting seeing that they may have started yet another design trend.