No doubt this is true. Amazon has been quietly building a decent movie rental streaming service. It's player app is now built into major brand devices (Sony,

No doubt this is true. Amazon has been quietly building a decent movie rental streaming service. It's player app is now built into major brand devices (Sony, Samsung, Tivo, Roku, etc) and expanding fast. Instead of aquiring NFLX per rumors they're positioned to make a real go at it themselves by subsidizing rather than dropping the $5 - 6B for Netflix. Bottom line it's going to be an epic Apple, Amazon, Netflix battle. Although if neither Amazon or Apple picks up Netflix seems like a pretty spot-on aquisiton for Google to boost their new Google TV .