It's certainly the force that is pushing a majority to willingly hand over all of their personal data to third parties. Presently, it is inconvenient to set up

It's certainly the force that is pushing a majority to willingly hand over all of their personal data to third parties. Presently, it is inconvenient to set up a virtual private network and application servers to host personal omnipresent applications ("PAO" applications) and share data with friends. But some of us insist on keeping personal data personal. Rather than store my data on third-party services, I use my own disks with a virtual network that makes the data available everywhere. Here at HN, similar-minded people are fairly common. Convenience is simply one variable used in decision making. Some of us value it more than others. In many spaces, I value preference and self-ownership higher than convenience, so many of the examples in the article do not resonate with me. I see the described behavior in others. As the article points out, technology evolves. Personal hosting will become simpler with time and perhaps at some point, we will hit the tipping point where it is approximately as convenient as third-party "cloud" data and application hosting. Incremental steps along this path that merges self-ownership and convenience (e.g., the work being done by ZeroTier) are visible if you're looking for them.