> I think outrage amplification may be a side effect of optimising for engagement. You don't say. That's very much a reason and was something Facebook and othe

> I think outrage amplification may be a side effect of optimising for engagement. You don't say. That's very much a reason and was something Facebook and others were being criticized for profiting from during the last presidential race. Engagement means you spend more time on Facebook, which means spending more time looking at ads and supplying Facebook with user data.