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The Guts of a New Machine (2003)
- le-mark 9y agoPresumably this title is a riff on Gary Kidders pulitzer prize winning book "Soul of a New Machine". Other than being about a new machine, ie the then new ipod, this piece has very little in common with the book. The book is great, I highly recommend it.
- acranox 9y agoYou mean Tracy Kidder?
- deleted 9y ago[deleted]
- ljw1001 9y agoKidder's book is awesome. This article reminded me of Steven Levy's iPod book: It's also very good, not a classic but still worth a read: https://www.amazon.com/Perfect-Thing-Shuffles-Commerce-Coolness/dp/0743285239 https://www.amazon.com/Perfect-Thing-Shuffles-Commerce-Cooln...
- baxtr 9y agoMy favorite part of the article: After half an hour of this, my inquiries really did start to fall apart, so I didn't expect much when I resorted to asking, in so many words, whether he thinks consciously about innovation. ''No,'' he said, peevishly. ''We consciously think about making great products. We don't think, 'Let's be innovative!''' He waved his hands for effect. '''Let's take a class! Here are the five rules of innovation, let's put them up all over the company!''' Well, I said defensively, there are people who do just that. ''Of course they do.'' I felt his annoyance shift elsewhere. ''And it's like . . . somebody who's not cool trying to be cool. It's painful to watch. You know what I mean?'' He looked at me for a while, and I started to think he was trying to tell me something. Then he said, ''It's like . . . watching Michael Dell try to dance.'' The P.R. minder guffawed. ''Painful,'' Jobs summarized.