The problem is that these players are just so big, that's why we read about. The poor little shop down the street that is bullied by Amazon has no way of voicin

The problem is that these players are just so big, that's why we read about. The poor little shop down the street that is bullied by Amazon has no way of voicing their problems. Maybe it's just me, but I have been avoiding making Amazon the first stop when I buy something, and it's difficult because they are so omnipresent. But once I bought a painting from China which never arrived, probably counterfeit and Amazon never reimbursed me. Since then I am not a big Amazon fan anymore and stories like this make me wonder what options there are to bring a bit more diversity into this market?