Why the surprise? We have had horsemeat, BSE and much else by way of meat industry scandals in the UK. Yet nobody cares! As a Waitrose shopping rich person you

Why the surprise? We have had horsemeat, BSE and much else by way of meat industry scandals in the UK. Yet nobody cares! As a Waitrose shopping rich person you could be sold some 'Duchy Farms organic, free-range, humanely murdered meat' and buy in to the concept much like you might buy some other deluxe product on their shelves. However, if down the pub and ordering off the menu, would you care at all about what is in the pies, sausages and bacon? It would not be the place to go full-vegan-socially-awkward, particularly if you were hungry and someone else was paying the bill. Most meat products are quite alien to our taste - ask a small child - but, along with alcoholic drinks, coffee, tobacco and much else that is quite abhorrent at first, we learn to go along with the rest of the human tribe and go along with it. There is a social aspect to eating meat, that allegedly amazing smell of bacon isn't just about satisfying one's cravings for such food, it is also about that social experience, even if eating on one's own. Anyone who already eats sausages/bacon/burgers in canteen style environments or after a few beers from some roadside van is already saying don't care about lots of things, so some added nitrate scare counts for nothing. We would still be eating cow-brain on toast had it not been for how tragic BSE turned out.