Another conflict of interest worth examining is that of readers of these studies. Is it in your interest to discount or promote the study? Does your lifestyle,

Another conflict of interest worth examining is that of readers of these studies. Is it in your interest to discount or promote the study? Does your lifestyle, paycheck, politics or identity (as in identity politics) bias your read? What would a rejection of business models such as Uber's mean to SV, it's means of wealth, it's self-image?