https://digiday.com/marketing/amazon-grows-transparency-program-fight-counterfeits/ https://digiday.com/marketing/amazon-grows-transparency-prog... Excerpt: "T

https://digiday.com/marketing/amazon-grows-transparency-program-fight-counterfeits/ https://digiday.com/marketing/amazon-grows-transparency-prog... Excerpt: "The way it works is roughly like a serialization or UPC code. The brand buys the codes from Amazon and puts a unique code on every unit it creates for sale on Marketplace. All the codes are serialized; Amazon will not accept items without codes."