It's become the Wal-Mart of virtual retail, with all that implies. They've driven out most of their competition, because despite the fact that their review syst

It's become the Wal-Mart of virtual retail, with all that implies. They've driven out most of their competition, because despite the fact that their review system has been gamed to the point of uselessness, as now has their inventory commingling system, and things like their self-publishing platform being used for laundering stolen credit cards - they are unquestionably still superb at logistics. Once it gets into their shipping system, you know where it is, and when it will get to you. This is the problem I have with buying direct from a lot of manufacturers, their fulfillment process is often not very good. Ironically, Wal-Mart may finally provide Amazon with some serious competition, they seem serious about Jet. I don't know if having two mediocre retail platforms is that much better than one, but presumably they'll both try harder.