I got a bad impression from the product on amazon. The shape was square compared to round, the name sounded too much like fire stick and wasn't easy on the tong

I got a bad impression from the product on amazon. The shape was square compared to round, the name sounded too much like fire stick and wasn't easy on the tongue. I know now that it's based on Fire (and they have another product called Kindle) but when I just saw the product image say "fire tv stick" with a square USB device in the background I was not impressed.