Yeah, this sounds ridiculous if you extend it into, say, grocery stores. "Store X has come up with their own Macaroni and Cheese that market tests show to be e

Yeah, this sounds ridiculous if you extend it into, say, grocery stores. "Store X has come up with their own Macaroni and Cheese that market tests show to be extremely successful, so they stop carrying Kraft" In that scenario, should Store X be forced to carry Kraft? Of course not, people who want craft will go to any other myriad of different stores. Amazon doesn't even close to resemble a monopoly on online shopping.