Not sure if store brands is a fair comparison though... Walmart has their own store brand - Great Value. Costco probably wouldn't sell that either. I'm not a e

Not sure if store brands is a fair comparison though... Walmart has their own store brand - Great Value. Costco probably wouldn't sell that either. I'm not a expert on store brands but I suspect they are using a private labeler company that makes products with their logos or minor tweaks. You can buy Great Value Ultra Strong Toilet Paper or Cottonelle Ultra Comfort Care Toilet Paper at Walmart. Just because Walmart sells their own brand of toilet paper, doesn't mean they can't carry the other brands too. I think of Walmart as a general shop and not a toilet paper only shop. Probably being a "toilet paper company" isn't their main focus either. If the margin in toilet paper was high enough where they had dedicated toilet paper stores, then at the Cottonelle Stores, then I'd expect only Cottonelle products - sotra like the Apple Store example. Actually kinda surprised Amazon carries Roku though, but some reason they don't like Chromecast...