You stop discrimination by changing the brand. Many people have the impression that women aren't good at STEM, so hire more high quality women. Can't find enoug

You stop discrimination by changing the brand. Many people have the impression that women aren't good at STEM, so hire more high quality women. Can't find enough of them? Grow your own. Google can start free bootcamps and apprenticeships aimed at women (men are welcomed too of course, just like women in engineering groups), don't graduate them until they meet a certain level of excellence. It might be more expensive, but rebranding is not cheap.