You would think it's not worth discussing but I've seen many many posts on HN of people building products, and not thinking of marketing, and then being disappo

You would think it's not worth discussing but I've seen many many posts on HN of people building products, and not thinking of marketing, and then being disappointed when no one uses it. Marketing and sales is the lifeblood of a company yet many people think of it as an afterthought to the product. I'm one that thinks that a marketing plan should be developed at the embryonic stage of a company not after you have a product. That's why Amazon's Bezos makes everyone write out a press release as part of a product pitch. He wants to make sure there's a compelling way to sell it to people. "Press release," never start a product without it. :)