> Outdo your peers in skill, aesthetics, novelty, materials, scandal. Fortunately this part is completely optional. There are many very successful conceptual a

> Outdo your peers in skill, aesthetics, novelty, materials, scandal. Fortunately this part is completely optional. There are many very successful conceptual artists with terrible ideas and a complete lack of technical skills (you can tell by looking at their early work). All the hard work of material, skill, and aesthetics gets done by studio assistants.