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Thanks for the info. Do you think that the failure might be due to the online shopping landscape of 12 years ago? I know that in 1998, buying things online was
by dkokelley 16y ago
Thanks for the info. Do you think that the failure might be due to the online shopping landscape of 12 years ago? I know that in 1998, buying things online was the 'new' thing, and there were lots of concerns about security. Has the mainstream acceptance of online shopping progressed to the point where people are willing to buy clothes without trying them on?
You accredited the low acceptance of the site you worked on to the theory that women want a shopping 'experience' possibly with friends and lots of physical connection (trying things on, feeling the materials, etc.). Are women still as interested in this, given how their relationship with the internet has evolved over the last 12 years?
Thanks for your input. I really appreciate it.
- maxawaytoolong 16y agoHas the mainstream acceptance of online shopping progressed to the point where people are willing to buy clothes without trying them on? Yes, but you need a good return policy. Expect a lot of returns. However, I still don't think women want custom jeans.