"So, for instance, expose someone to a lot of advertising and if they don't seek out the thing they are exposed to, then this theory (at least on this basic lev

"So, for instance, expose someone to a lot of advertising and if they don't seek out the thing they are exposed to, then this theory (at least on this basic level) might be false." I think the article was saying given person A has a goal of G and choices B,C,D with subtle(subconscious) previous exposure to option B they would choose B over C and D. all other things being equal. Not that you can get them to go after goal G in the first place.