4 ms·

So basically he is saying familiarity works. So if you repeat ads often enough, then you will be affected by it?

a_imho 9y ago
And calls it science. Its my life’s work to persuade indie game developers, computer programmers and other ‘smart’ people, that they are wrong and that advertising works. After reading the article I'm more convinced he is wrong. Which is quite weird, considering even if he would be right, he is doing a bad job.
- Fnoord 9y ago
  "Thats not how ads actually work, although frankly 75% of people who actually work in advertising have no idea about this." Statistic pulled out of his ass. This linked article contains zero references. Has nothing to do with science. But it is funny that I got taught pretty much this when I was 14 during economy class at high school. And I still think it's missing various important marks: What if the person just is not interested? I got a sticker on my front door which reads: "no collections, religious, or salesmen. We know the way" (translated). Our phone numbers are blacklisted for telemarketing. Our email addresses run spam filters (possibly the funniest counter example to this "scientific" article). Our browsers run ad blockers. We bought some apps so we don't have to see ads in free versions. In that last regard, yes advertising works because its annoying as hell when people who clearly don't know you are trying to convince you to buy something. This negative emotion I get with regards to ads does not directly or indirectly increase sales. My point isn't that advertising always works or never works. That black and white thinking is extreme and wrong. Email spam doesn't work on you or me either.
  - Fnoord 9y ago
    Forgot to add we got a no/no sticker on door for folders/flyers or unsolicited mail. In NL you can pick these up for free at the municipal building. We got it for 3 reasons: 1) we never read any of that 2) its an environmental waste 3) IF (I don't, but lets pretend) I want to see such: in 2018 digital, not physical.

And calls it science. Its my life’s work to persuade indie game developers, computer programmers and other ‘smart’ people, that they are wrong and that advertising works. After reading the article I'm more convinced he is wrong. Which is quite weird, considering even if he would be right, he is doing a bad job.

Fnoord 9y ago
"Thats not how ads actually work, although frankly 75% of people who actually work in advertising have no idea about this." Statistic pulled out of his ass. This linked article contains zero references. Has nothing to do with science. But it is funny that I got taught pretty much this when I was 14 during economy class at high school. And I still think it's missing various important marks: What if the person just is not interested? I got a sticker on my front door which reads: "no collections, religious, or salesmen. We know the way" (translated). Our phone numbers are blacklisted for telemarketing. Our email addresses run spam filters (possibly the funniest counter example to this "scientific" article). Our browsers run ad blockers. We bought some apps so we don't have to see ads in free versions. In that last regard, yes advertising works because its annoying as hell when people who clearly don't know you are trying to convince you to buy something. This negative emotion I get with regards to ads does not directly or indirectly increase sales. My point isn't that advertising always works or never works. That black and white thinking is extreme and wrong. Email spam doesn't work on you or me either.
- Fnoord 9y ago
  Forgot to add we got a no/no sticker on door for folders/flyers or unsolicited mail. In NL you can pick these up for free at the municipal building. We got it for 3 reasons: 1) we never read any of that 2) its an environmental waste 3) IF (I don't, but lets pretend) I want to see such: in 2018 digital, not physical.