Empirically, this does not happen. Coca-Cola, McDonald’s, Nike, and countless other big brands have had debacles related to quality or ethics. Unfortunately,

Empirically, this does not happen. Coca-Cola, McDonald’s, Nike, and countless other big brands have had debacles related to quality or ethics. Unfortunately, our memory of these complicated situations is shorter than our memory of the vague good feelings that advertising has built up in our minds about certain brands. After all, they’re all still in business.