Tversky and Kahneman, anything from Irwin Levin for framing and consumer behaviour, James Druckman for opinion formation (albeit re. political opinions), Anne L

Tversky and Kahneman, anything from Irwin Levin for framing and consumer behaviour, James Druckman for opinion formation (albeit re. political opinions), Anne Lang for media message processing, Ebbinghaus (very old) for exposure repetition, &c.