4 ms·
A heavily-promoted brand name puts skin in the game. Sell crap one time, and it will become something to avoid, and then it will probably be game over.
by neokantian 9y ago
A heavily-promoted brand name puts skin in the game. Sell crap one time, and it will become something to avoid, and then it will probably be game over.
- bryananderson 9y agoEmpirically, this does not happen. Coca-Cola, McDonald’s, Nike, and countless other big brands have had debacles related to quality or ethics. Unfortunately, our memory of these complicated situations is shorter than our memory of the vague good feelings that advertising has built up in our minds about certain brands. After all, they’re all still in business.
- Fnoord 9y agoBecause the masses are brand loyal. Such scandals pop dents in the overall brand loyalty, but they are temporary.