Perhaps a bit simplified. But yes, "the purpose of advertisement is to prime our pattern recognition to pick up the logo when we are shopping" sounds plausible.

Perhaps a bit simplified. But yes, "the purpose of advertisement is to prime our pattern recognition to pick up the logo when we are shopping" sounds plausible. It also offers a model why one needs to advetize when working in market already saturared with advertisements. Without priming the customer your product might get lost in noise. So it's not only that the product becomes familiar after advertisements - also, it means it is picked up at all by human sensory apparatus among all the other products.