Do you care whether what you say actually has a positive effect, or do you just say things just to have an opinion? If it's the latter, no arguing with you. But

Do you care whether what you say actually has a positive effect, or do you just say things just to have an opinion? If it's the latter, no arguing with you. But if it's the former, then you need to consider how the receiver is going to interpret it given their background and point of view. Many Chinese view the US call for democracy as hypocritical and ignorant. If you care about them truly listening to you then yes, it is a very good idea to consider what people from your general geographic area have done in the past. They are no fault of your own, but it's still your problem. Let me put it this way. If Microsoft wants you to believe that they are no longer evil, they have to do more than simply having the latest CEO proclaim "I am not Bill Gates and what he did was not what I did".