That makes a lot of sense. The medical providers just need the patient to show up to bill insurance. What does it matter to pay $10, or $20 if you’re bringing a

That makes a lot of sense. The medical providers just need the patient to show up to bill insurance. What does it matter to pay $10, or $20 if you’re bringing a patient in for a $700 service. Not only do you lose the $700 in revenue the utilization of your capital assets decreases (wasted time) which means your fixed costs (rent, debt, fixed payroll, medical equipment, etc) are spread across fewer appointments meaning your net margins are shrinking and you’re either becoming less profitable or raising your prices. Some people may think this is wasteful but I can see how there might be a positive ROI on offering Uber rides if it really makes a difference in getting patients to show up on time.