To bridge that example with how the article is discussing the term: LOTR was a huge deal for Weta, but as per the articles framing, it wasn't "The Big Deal" --

To bridge that example with how the article is discussing the term: LOTR was a huge deal for Weta, but as per the articles framing, it wasn't "The Big Deal" -- Weta did The Right Thing by creating a valuable productive business in and of itself and letting large deals come later. Weta was not in a holding pattern ignoring their profitability hunting for a white whale that would make their business make sense. They created a business that made sense, built a reputation, and were then positioned to take on a larger project that catapulted them. Without the large deal they would still be a business, a profitable entity, and their interests would be aligned with their customers. An apples to apples comparison would be if Weta had ignored Xena because they were flirting with Disney hoping to land an exclusive Star Wars contract.