They make more money getting a cut from people who do take the risk of selling online. This is probably the biggest contribution/problem of the modern web econo

They make more money getting a cut from people who do take the risk of selling online. This is probably the biggest contribution/problem of the modern web economy; it offshores risk and effort onto others and just provides venues and processing. No one wants to open a store, they want to be mall owners, but with barely any real upkeep for the mall.