Storing an unencrypted file with a single storage provider is neither private nor secure. Blockstack allows users to select multiple storage providers, allowing

Storing an unencrypted file with a single storage provider is neither private nor secure. Blockstack allows users to select multiple storage providers, allowing for data replication and mitigation of any single source of failure. Additionally, encrypting a file client-side before it is stored means that Google or Dropbox or whoever can snoop all they want and not be able to see your data.