> messaging through various media that last year’s color is “over” and you should be ashamed to be seen in it. Pantone is a tastemaker, for sure, but it's rela

> messaging through various media that last year’s color is “over” and you should be ashamed to be seen in it. Pantone is a tastemaker, for sure, but it's relationship with the rest of the industry isn't entirely one-way. I don't feel like the market ever really cared for 2015's Marsala, but something close to 2009's Mimosa was flying off Target's shelves for years after 2009.