The problem is that so many people understood the basic ideas about micro-niches and about placing appropriate keywords where it is possible or not - domain nam

The problem is that so many people understood the basic ideas about micro-niches and about placing appropriate keywords where it is possible or not - domain names, uris, tirles, headers, internal links, div names - every element you could imagine. There are very strong competition in, say, tour agencies in a small region. Type Sikkim, or Ladakh or Nepal - hundreds of sites with almost the same content - buy our tours. And of course, first 3 got a shitload of money, while rest got nothing. SEO is just a part of the rules of the game, and it is really big. Micro-niches, like putting misspelled keywords (no one knows how to write Kanchenjunga or Unawatuna) helps a little. So, just accept that SEO became mainstream thing and 8 of 10 trying to take advantage of it, with the almost the same crappy content. Content of a really good quality is really costly, especially periodic one.