There has been a lot of discussion over the fact they are direct listing, instead of a traditional IPO, and how that will affect the price. However, does anyone

There has been a lot of discussion over the fact they are direct listing, instead of a traditional IPO, and how that will affect the price. However, does anyone know their motivation for doing a direct listing in the first place? They're still paying invest bankers and being 'engaged' with Morgan Stanley. So what's their reasoning, besides shits & giggles?