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Another piece of interesting feedback we received was to place the price plans in descending order so that we can achieve the "price anchoring" effect. Is this
by iamclovin 16y ago
Another piece of interesting feedback we received was to place the price plans in descending order so that we can achieve the "price anchoring" effect. Is this true? - to be honest I haven't seen many sites which do this.
- fookyong 16y agoI wouldn't worry about any of that pricing psychology stuff until you've nailed down explaining the value of the app. Making the value clear and selling the benefits will net you more than tinkering with the pricing page, regardless of tidbits we read on HN. The fundamentals still apply. So with respect to that, flesh out the content first. You need a product tour to explain what the app can do, or you need some case studies to show a real life use-case. I'm not talking about pages of extra content - it could go right there on the homepage... "Here's [Local Soccer League] with 5 reasons why they love our app".
- iamclovin 16y agoGreat advice, thank you!