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If you annoy people, chances are that you'll end up in their spam filters anyway. This is for the kind of stuff that people leave in their inboxes to read late
by studer 16y ago
If you annoy people, chances are that you'll end up in their spam filters anyway. This is for the kind of stuff that people leave in their inboxes to read later (or, if they're organized, auto-forward to some "read later" folder).
- acangiano 16y agoPerhaps 'annoy' was too strong of a term. What I meant was the kind of emails that barely interest your users enough not to mark them as spam. Low quality bacn. What I'm saying is that it's not the death of newsletters. This new feature is really useful and its negative impact on permission based marketing can be reduced by ensuring that the content you send out is really appealing to your users. Which is a win-win situation, because more appealing content usually leads to more conversions. A high open rate may mean that your newsletter ends up in the high priority inbox for a decent percentage of your user-base, despite being a newsletter (unless Google automatically excludes newsletters).